Mock: "Tide" Branding

I wanted to experiment with opposing colors, specifically orange and blue, and apply that contrast to a recognizable brand. That’s how I came up with the idea of centering the shoot around doing laundry, something most students don’t look forward to. I wanted to reimagine it as something visually engaging.

Using Tide as the focal brand, I highlighted the bright orange detergent cup against a blue-toned background to emphasize the complementary color contrast. The goal was to turn an ordinary weekly task into something playful.