top of page
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Mock: "Tide" Branding
Project type
Mock
I wanted to experiment with opposing colors, specifically orange and blue, and apply that contrast to a recognizable brand. That’s how I came up with the idea of centering the shoot around doing laundry, something most students don’t look forward to. I wanted to reimagine it as something visually engaging.
Using Tide as the focal brand, I highlighted the bright orange detergent cup against a blue-toned background to emphasize the complementary color contrast. The goal was to turn an ordinary weekly task into something playful.






bottom of page

